I’ve Been Blogging Since 2006. I Only Just Figured Out What It Was For
How decades of creative inventory became my retirement income experiment At least I remembered to hit Save Post. Probably. (Or: How a Married Men's Magazine, a Pet Rock, and a Rogue AI Concierge Built My Retirement Plan) Let me tell you about February 2007. I published a blog post on Honk'n'Holl'r — my humor blog, which has been running since 2006 and which I maintain with the kind of commitment most people reserve for flossing — about a magazine for married men. The post came with a warning: female readers should use red-filtered glasses. Male readers should use green-filtered ones. The text, depending on which filter you applied, read entirely differently. Women got one message. Men got another. The punchline, buried at the bottom, was that my friend Maggie had told my wife Lola that I should get a lifetime subscription. Nobody asked me to write it. There was no strategy behind it. No funnel. No monetization plan. No content calendar. I just thought it was funny and...
